The secret art of obtaining colors from nature to paint objects and dye fabrics has been handed down from generation to generation. In particular, the blue color has a very long history. The woad (Isatis tinctoria) is a flowering plant which has had a key role for the spread of blue dyeing all over the world. 

At the beginning ancient Egyptians were the first population to use the woad to obtain blue color, then in the late Middle Age the woad became very popular in Mediterranean countries too. In this period the cultivation of the woad became one of the most profitable trades. In fact blue was so important thanks to all the painters and artists who represented the Virgin with a blue cloak.

The woad has started to disappear with the arrival of synthetic colors, less expensive and more perfect. Nowadays we are going back to the origins and we are searching alternatives for synthetic colors which are polluting and harmful. Woad matches the need of natural, traditional, and pure dyeing.