The world of woven labels changed and changed a lot. It's not a trim you must have on the garment, it's much more now. Technology reached the woven patch making it worn.
Progress stays on the possibility of buying already worn patch. Normally the woven patch is stitched onto the garment without any special worries on how it will become after normal washing or industrial ones. Others were the accessories thought to follow and match the mood of the garment. The evolvement is to have a worn woven patch which is normally the one you should have unstitched from an old used garment.